The Buzz Forge

jeff July 15th, 2009

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It’s a great time to pick up market share. A great many of us have been holding off waiting to see what his economy will do. Well, it appears the turn is near.

I have seen and heard no less than 14 economist, market experts and business gurus pinpoint mid year as when we’d see an upward turn in the economy. Terms like “A damn of cash.” have been used to describe the current situation. That damn will break eventually and mid year is when most are predicting it to happen.

That means that by planning now you can get a jump on your competition. Right now the cost of voice, how much it costs to reach customers, is extremely low. Why? Because 1) media has discounted inventory 2) fewer of your competition is advertising. Instead of competing with maybe 10 businesses the number that is actively advertising is maybe 4.

You can reach more people more times more cheaply!

This downturn will end. Some will emerge stronger, larger more wealthy. Others will fade away. Choose your path.

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bigbuzz July 1st, 2009

Ever tried cocaine? I haven’t but I think it’s a drug I’d like, that’s a big reason I never tried it.

Apparently coke gives you energy, confidence, belief in your ability to conquer all. Unfortunately it’s temporary. And each time that temporary state of heightened ability subsides you need more cocaine. And each time you use it you user it you need more to reach the same peak. It is a downward spiral that ends with a devastating crash.

My guess is that most business people have avoided coke at least in the literal since. My guess is that most businesses that offer a product or service at a price have however experienced the cocaine effect of sales.

I’ve done it. I’ve lived large on deals narrowly escaping the crash. Sure there’s always another story to tell, always another reason to lower prices or not to raise them. But the energy expended in ‘working the magic’ is better spent building your company and brand.

There’s that word, BRAND. It’s a cliché today I think but if you dig to its core it is an invaluable concept.

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