Pick Up Market Share
jeff July 15th, 2009
It’s a great time to pick up market share. A great many of us have been holding off waiting to see what his economy will do. Well, it appears the turn is near.
I have seen and heard no less than 14 economist, market experts and business gurus pinpoint mid year as when we’d see an upward turn in the economy. Terms like “A damn of cash.” have been used to describe the current situation. That damn will break eventually and mid year is when most are predicting it to happen.
That means that by planning now you can get a jump on your competition. Right now the cost of voice, how much it costs to reach customers, is extremely low. Why? Because 1) media has discounted inventory 2) fewer of your competition is advertising. Instead of competing with maybe 10 businesses the number that is actively advertising is maybe 4.
You can reach more people more times more cheaply!
This downturn will end. Some will emerge stronger, larger more wealthy. Others will fade away. Choose your path.
- Advertising in General
- Comments(1)
Any economy offers opportunities if you just look for them. I appreciate you reminder that going into a shell is not the way to get better and make more money.
Thank you