The Buzz Forge

thebuzzforge is a a marketing agency specializing in creating campaigns, building top of mind awareness and positioning brands through social and traditional marketing methods.

We are currently developing our own web site to better provide information on our services. However, with 6 client sites in development, three campaigns and a hand full of collateral materials in production you can understand our attention is elsewhere.

In the mean time feel free to peruse the ever growing information avail abel here. Our beliefs and techniques are simple but oft forgotten…word of mouth is the best forma of advertising so we focus on getting more mouths spreading your word more quickly. The how is determined by your business and product, your budget, your desired results.

We certainly believe in traditional advertising vehicles, Radio, TV, Cable, Newspaper, Outdoor, but often our clients are constrained by a limited budget so we focus more on social media, interactive vehicles and stealth campaigns that are highly targeted at a desired market.

The effect of the new Social Media, web sites like YouTube, Digg, Myspace, etc. continue to top headlines because of a sale price, traffic/users, copywrite infringement, and such and Social Marketing efforts of companies large and small on these sites headline marketing trade publications but the greater effects of boards, forums and chats on businesses around the world have largely been forgotten.

To us Social Media Marketing can certainly include a video on a social site but for most businesses conversation on a series of related forums will out last the comet effect of YouTube hype. And if you are targeting a local clientele starting a buzz on the streets of your town is the most effective form of Social Marketing available.

Should you need assistance or information on our services now feel free to contact Jeff at jeff@thebuzzforge.com. Yes, we have time to speak with you and produce your marketing campaign. We just seem to be slow developing our own.

“I give it a 100% probability that if we don’t try, we won’t make it.”

“Branding, now a cliche term that has mostly lost it’s meaning because of being misused as a catchall phrase by those who never really understood the concept.”

“Effective advertising will speed up the natural progression of a business. If the business product or service is superior the company will prosper more quickly. If the product or service is inferior it will cause the company to fail more quickly. In either case the company ends up better off.”

“Word of mouth is by far the best form of advertising. It’s a testimonial, good or bad, from the person mouthing the words. The key is to get more people talking positively about you faster.”

The saying “A picture is worth a thousand words.” was created by Fred Barnard for an ad in The Printers Ink. Fred was promoting print advertising. Words are far more valuable than pictures.