Why Social Media Isn’t Living Up to the Hype
jeff September 2nd, 2009
That’s the headline in an AdAge article today. The reason…Companies Aren’t Social by Design.
As a test we’ve been playing with Twitter and other social sites exploring aps and looking into who is utilizing them and who. We’ve seen professionals promoting their services well, Socially Fresh for one, and MANY spamming everyone with get-rich-quick programs.
Scammers, gray and black hat users are often new adopters. They learn the boundaries of a service by pushing ’till they get punished then walk the line.
If companies want to become more social, at least in their online marketing, it’s time to look at those who are playing in the social arena not just assign a cubical dweller to learn on the go.
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