Those who has worked in local advertising understands Social Media. They understand the importance of customer contact contact on a personal level and the importance of telling a story. They understand shaking hands and networking whether it’s at Chamber events or from a booth at a local expo or fair.

The ingredients that have gone into successful Social Marketing for generations are the ingredients that are being espoused as new tactics on Twitter, FaceBook, Linkedin and other social sites. Perhaps giant companies and agencies are so detached from the streets that they have forgotten. Or maybe they are so wrapped up in winning awards with their creativity that they lost sight that the 4Cs were always the important aspect of marketing.

“Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer’s wants and needs; the cost to satisfy the customer; the convenience; and communication.” Read the rest

If we haven’t been focusing on the customer all of these years what have we been? It comes down to your marketing If you want to win a street fight higher a Street Fighter. Look at who’s in your corner do they mind getting dirty, even bloody, for you? If not find someone who will tell your story ’till they drop.

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